PART-TIME, FULLY-REMOTE
Digital Marketing Manager (SMB)
世界杯2022入选赛形式+函数是一个本地搜索公司g and user experience design agency. We manage the web and search engine marketing strategies of location-based businesses in the healthcare, professional services and technology industries. We’re seeking a digital marketing manager for our SMB division with a passion for helping businesses achieve better visibility online to help develop, manage and track our clients’ campaigns. This position is fully-remote.
Roles and responsibilities:
- In collaboration with our marketing director, plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies for our portfolio of clients
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Conduct regular client meetings to report on results
- Make simple requested edits to client websites using WordPress and visual builder plugins
Requirements:
- Proven working experience in digital marketing
- Demonstrable experience managing SEO, paid search, email, and/or social media campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Knowledge of Google Analytics
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement